All eyes are on the mobile industry in 2009 

Will the new smartphones from longtime industry leaders loosen the iPhone’s grip on consumers? What impact will Google’s Android operating system have on the market? Will the surprising demand for netbooks and mobile internet devices (MID) continue? Is there a sustainable business model for mobile application providers and will the new App Stores deliver mass adoption of these innovative offerings? 

The answers consumers give to these and other questions will determine the success or failure of new products and services across the mobile landscape in 2009. 

What is your strategy for conveying the value proposition of your products and services to consumers who are putting off purchasing all but the essentials until the economy turns around? 

Digital Downtown TO GO is your forum for influencing consumer opinion and generating positive word-of-mouth buzz at a crucial time of year. 

Held at the beautiful 7W New York in the heart of midtown Manhattan as part of CEA’s Digital Downtown event, Digital Downtown TO GO is the country’s only 2-day mobile industry conference and expo focused solely on helping you connect with the press and consumers whose reach and influence shapes public perception of your products and services. 

At Digital Downtown TO GO’s two-day conference; you will have a chance to raise awareness, seize thought leadership, and influence the direction of the mobile marketplace. With sessions designed for marketers and small business as well the press and industry, we’ll tackle all the key issues confronting the mobile industry today… and tomorrow!

 • Who will be the winners and losers in the Battle of the Smartphones? 

• What role will mobile applications and App Stores play in consumers’ purchase decisions? 

• Video, gaming, music –– is the smartphone now primarily an entertainment device? 

• Social Networks, IM, Twitter, texting, SMS – what will the future of mobile communications look like? 

• Are Netbooks the future or a fad? 

• How can businesses leverage mobile media to engage consumers? 

• Should consumers worry about spam, viruses, porn, and predators on their mobile devices?